2024 Swimwear Trends
Summer is here ! The days are getting longer, the sun is coming out and barbecues are making a comeback! Swimwear fashion is constantly evolving and 2024 is no exception. We can notice that more and more swimsuit designers are looking at a more sustainable and more environmentally friendly approach to the creation of their creations. Let’s discover together 2024 Swimwear Trends !
2024 Swimwear Trends
As the days get longer and the temperatures hint at the return of summer, it’s finally time to take a closer look at our summer looks. An excellent way to find a little less time before setting foot on the hot sand or any other destination with a pleasant climate. The only watchword: be at the water’s edge with the most beautiful swimsuit.
We love the beautiful season and it is our pleasure to select the trendiest summer swimsuits for you. Let’s dive into the 2024 swimwear trends together!
–The one piece
The one-piece swimsuit is a must-have that is reinvented every year, it is a key piece of swimwear. Over the summers, the styles and designs of one-piece swimsuits have evolved to meet consumer expectations and preferences.
Backless or low-cut, asymmetrical, with adjustable and convertible straps, this variety of style allows each consumer to find what they are looking for. This model ensures optimal coverage against the sun and quality comfort.
The one-piece swimsuit ensures versatility and elegance, you can easily incorporate it into an outfit, it will make a trendy bodysuit to wear for all occasions: vacation, evening, work or others.
–The black swimsuit
The black swimsuit is timeless, it’s a sure value to have in your wardrobe. The color black embodies elegance and never goes out of style. It gives you a chic and refined look. The black swimsuit is a model that can be easily integrated into your outfits whatever the occasion. You can find this model in all possible cuts and styles, something to suit all tastes.
-The vintage two-piece swimsuit
Summer 2024 brings back the two-piece swimsuits of yesteryear to the beaches. A black swimsuit outlined in white is therefore to be tested, like the favorites of movie stars of the time. Ready to book a vacation in Saint-Tropez and its surroundings?
-The red swimsuit
We find a summer essential, the red swimsuit. This bright color adds a touch of passion, modernity and dynamism to your bikini. Although fashion and trends evolve every year, the red swimsuit is a timeless item that you must have in your closet!
–The mermaid swimsuit
After the release of the film “The Little Mermaid” last year, the “Mermaid Core” trend is still present! Be careful, we’re not talking about shell-shaped bras and tail fins to wear on your arms! The “Mermaid core” trend is fortunately sexy and glamorous since it involves sparkling bikinis in bold colors inspired by the sea.
–Metallic colors
Metallic colored swimsuits will be a must-have this season. Silver, gold, copper and bronze bring a touch of luxury and sophistication to your beach outfit. These shades reflect light and highlight all skin tones. Pair them with simple accessories like a slightly sheer white shirt for a sophisticated, modern look.
–Wild animal prints, especially leaporad
This year, wild animal prints are making a comeback in all forms of clothing. The leopard pattern is particularly popular this year, this print adds a wild and glamorous touch to your bikini. We therefore find swimsuits with zebra or even leopard patterns in all possible cuts and styles. It adds a trendy and assertive side to the style. In short, there’s something for everyone.
The Beachwear Look with one of the most popular animal prints are this:
- Leopard print swimsuit
- Jaguar print swimsuit
- Tiger print swimsuit
- Zebra print swimsuit
- Snake print swimsuit
–The floral pattern and the swimsuit with 3D flowers
Floral prints are making a comeback this summer. Flowers add a touch of freshness and femininity to your swimsuit. This style is ideal for creating a cheerful and colorful summer look, perfect for the beach or pool.
In summer 2024, silhouettes are highlighted with swimsuits decorated with 3D roses. A trend that can be found on both one-piece and two-piece swimsuits.
–Chic graphic patterns
Stripes, chevrons, edging, the graphic-inspired patterns give a very luxurious side to our favorite black or navy swimsuits. Prints are very present this summer and our seaside wardrobe will be no exception to the rule.
–Glitter fabrics
Glittery fabrics in silver and gold tones will also be there this summer! These fabrics help capture sunlight and give a sparkling effect to the swimsuit. The sequinned appearance breaks with the traditional style and adds a touch of glamor and fantasy to the swimsuit. These tones highlight your complexion making it more radiant.
–Metal details
Golden, rounded and rather thin, you have surely already seen them. These little ornaments that are on your bikinis and one-piece swimsuits and that enhance them. These metallic details are very chic and sophisticated. They go with a wide range of colors and help highlight the aesthetic of all swimsuits. They replace your jewelry which rusts from contact with the sea and sand and add pep and shine to your beach outfit.
–The bohemian chic spirit
Swimsuits with flowing cuts and crochet or macramé details embody the bohemian and romantic spirit. These models are perfect for those who like a relaxed and natural style. Ruffles, ethnic prints and light materials are also key elements for a successful bohemian look.
–The asymmetrical swimsuit
This original and flattering model highlights the silhouette and offers a unique style. Asymmetrical swimsuits, with a single strap or unusual cutouts, catch the eye and add a glamorous dimension to your beach look. Add flowy pants when leaving
–The swimsuit with a scooped back
What if, instead of revealing her chest, we revealed her pretty back? This year, “Scoop Neck” swimsuits, with a very low back neckline, generated an increase of more than 1000% in clicks. The cut which results in a very long neckline down to the lower back but also in very high and indented cutouts at the hip level is increasingly attractive because it fits all silhouettes for a glamorous and retro look inspired by the 1980s .
Another positive point: just opt for a long skirt or a transparent dress to go from a beach outfit to a daring evening look.
–A More Inclusive Beach Fashion
Finally, one of the most encouraging trends in 2024 is the movement towards more inclusive swimwear fashion. Swimwear designers are taking a more diverse approach, recognizing the need for beachwear that appeals to all shapes, sizes and skin tones. This trend is a reflection of a broader cultural shift to celebrate body diversity and promote self-acceptance.
Brands are introducing expanded size ranges, styles tailored to different body types, and advertising campaigns featuring models of all backgrounds. This move towards inclusiveness is not limited to meeting a market need; it represents a significant advancement in the way swimwear fashion is designed, marketed and perceived, fostering an environment where every individual can feel valued and comfortable in their swimwear.
All year round, during winter and summer, creators deliver bikinis, swimsuits and beach wear for you. All year round, the sun is somewhere.
That’s it for this 2024 swimwear trends! You now have all the keys to find a fashionable swimsuit this summer.
For more on the latest fashion trends, click here.
I hope you enjoyed these 2024 swimsuit trends and found them useful. Comment down below what you think, which pieces do you already own, or share with us other trends you like that are not mentioned above.
Looking forward to reading your comments, sending you love and positive energy!!!
